Buzzy Seeds grow kits top quality once again
It is as true for packaging as for anything else: if it’s from far away, it probably isn’t the best. That was the experience of our client Buzzy Seeds of manufacturing its grow kits in China. Originally the arrangement looked promising, especially for the price, but as more and more orders came in the discrepancies in quality and even colour became too large to tolerate. Buzzy Seeds asked Voges to bring its packaging range back up to the top of the market.
The problem
Low quality and unreliable deliveries
Production in China may well be cheap, but the quality is almost always dodgy. Because it emerged that their grow kit packaging was being made by hand by many different suppliers, and therefore no two examples of the packaging were ever the same. But what was even worse was that the quality of all the packaging left much to be desired. And what’s more, their deliveries were unreliable.
Our solution
High production output
Voges looked at all aspects of visual appearance and functionality, They also took a close look at product engineering considerations to ensure optimum production efficiency. Equipped with these findings, and with the latest technology used in its energy efficient factory, Voges was able to achieve a very high production output, which allowed its prices to compete with China.
The result
An outstanding visual appearance in the shops
The high level of production quality ensured that all the packaging had the same outstanding visual appearance for a very good price. Buzzy Seeds grow kits once again became the leading product in their category in the shops, and not a moment too soon.